Unique accessory brand CruxNY launches new line of products.
Names: Sennie Clark, Ahyiana Deldridge, Kristen Jones
Company: Crux New York (CruxNY)
Founded: 2008
Crème Magazine: What's the mission of CruxNY?
CruxNY: To infuse creative expression into everyday style for all; from the boardroom business woman to the hipster chick.
CM: How did the vision come about to launch CruxNY?
CruxNY: We started off revamping items of clothing for ourselves which turned into making accessories to go with them out of scrap materials, and the response from wearing these items was crazy so one day we just decided to take the business of creating serious. We literally said “let’s do this!”
CM: Who's your target consumer?
CruxNY: Our target is definitely the individual who wants to set themselves apart, and be in the spotlight in any given scene. It is a great feeling when our customers share with us their experience after wearing their CruxNY pieces; they consistently tell us how much overwhelming attention they’ve received.
CM: Your accessories are very unique; what's your process on getting the materials, and making it a final product for people to wear?
CruxNY: As we come across different materials that catch our eye or may be unique, and have different textures we brainstorm and come up with possible designs; from that point we make sample pieces, and decide if we like the final product.
CM: What has been your biggest break thus far?
CruxNY: We are still a growing company, and we're continually learning new things everyday so every opportunity that we have is a blessing for us from compliments from celebrities to features in publications, we appreciate it all.
CM: Are you currently working with any fashion designers, stylists, or celebrities on promoting your products?
CruxNY: Promoting our brand and establishing ourselves in this industry has been an ongoing process. We have relationships with stylists that really like our pieces and some of our items have been used in fashion spreads so we’re just looking forward to releasing this new collection and all of the possibilities that will come with it. We’ve have had a great deal of support from people that are always looking to incorporate the CruxNY brand in fashion related events ,and that has been one of the ways that we have been able to gift celebrities and tastemakers alike.
CM: Do you make any accessory pieces for men?
CruxNY: We currently have eyewear for men but we are working on adding to the men’s collection.
CM: So tell us about the new line of products that you have out now?
CruxNY: The new line is just as funky and fierce as the past collections. We wanted to use some vibrant colors and incorporate certain materials in ways that consumers have not seen before. There is a bit of a mix as we worked in some leather and chunky metallic for a little edge, and for the softer side some flower petals and lace. We definitely like to mix things up a bit.
CM: How can we purchase your accessories?
CM: What advice would you give a person who wants to go into the accessory business?
CruxNY: Follow your heart. If you have a passion for creating then do it, and don’t let anyone discourage you. There will always be people ready to try and knock you down--have confidence in your work and it will speak for itself.
